In the spring of 2007 Pepsi Max scored big in Belgium with its innovative 4max campaign. A viral teaser site, real-life events with super-sized game-boards and human game-pieces, all backed up by a full-flash website and multiplayer connect-4 game.
A single-player "practice" mode was included of course. In a little over 2 weeks I wrote both the game, the (purposefully fallible A.I.) and its Java-based socket server to enable multiplayer games. Matthias Crommelinck built the rest of the site.
The campaign has won many awards over the years, including:
Proximity Worldwide 2008 (Milan)
Best of Activation awards 2008