About

In the spring of 2007 Pepsi Max scored big in Belgium with its innovative 4max campaign. A viral teaser site, real-life events with super-sized game-boards and human game-pieces, all backed up by a full-flash website and multiplayer connect-4 game.

A single-player "practice" mode was included of course. In a little over 2 weeks I wrote both the game, the (purposefully fallible A.I.) and its Java-based socket server to enable multiplayer games. Matthias Crommelinck built the rest of the site.

Awards

The campaign has won many awards over the years, including:

Eurobest 2008

• Media finalist, Mixed Media
• Media finalist, Best Use of Special Events
• Interactive finalist, Interactive Campaigns

Proximity Worldwide 2008 (Milan)

• Silver for Pepsi 4Max

Best of Activation awards 2008

• Gold Advertisers Jury, Non-Alcoholic Beverages
• Gold Press Jury
• Bronze Creative Jury